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Fashion Falls In Love WIth American Made Undershirts, Shoes, Ties and Watches

Leigh McKenzie • October 8, 2013

Leigh McKenzie
Co-Owner & Head of Growth at UnderFit. Addicted to sports, coffee, sushi and tacos.
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Over the past year, men’s fashion has become besotted with made-in-America garments, shoes and accessories.

This is due in part to the appeal of “heritage” brands, which have a backstory that’s as compelling as the product itself, and a newfound appreciation for genuineness and authenticity. Men, it seems, have tired of flimsy imitations and clothes that, simply put, don’t wear well. Thus, they seem comfortable paying a bit more for items that are made with integrity.

Here are some of the more popular made-in-America brands generating attention from the fashion world:

Shinola makes its watches in Detroit, where Shinola’s current owners found the manufacturing facilities and talented workers they needed to resuscitate the once-defunct brand. The simple, Art Deco-influenced style of Shinola watches manages to look contemporary and vintage at the same time.

Pierrepont Hicks doesn’t preoccupy itself too much with ransacking its history for new offerings, probably because it doesn’t have much of one. Although the New York-based, Minneapolis-made company is young, it’s gained positive attention for using inventive materials, splashy patterns and a playful sensibility to breathe new life into men’s accessories, particularly ties.

Likewise, UnderFit has been winning praise for its soft, slim-fitting undershirts despite its lack of a long pedigree. Its American made undershirts begin with a silky fabric milled in California and are turned into shirts that won’t bag or bunch under your dress shirt at a factory in Milwaukee. Men who’ve tried them like UnderFit’s American-made DNA as well as its more tailored fit.

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